INSIDE APPLE reveals the secret systems, tactics and leadership Adam Lashinsky provides readers with a golden ticket to step inside. I have just finished reading Adam Lashinsky’s latest book,. Inside Apple, which takes readers behind the tightly-controlled scenes of Apple. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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Innovation From Book to Bank: He played around with some facts that I know for sure are wrong. As what suggested by the author, most of us outsiders would think that working with Apple is cool and it is sort of a dream company you want to work or brag about working in. Internal secrecy, as evidenced by those mysterious walls and off-limits areas, is tougher to applf.

This Is How Apple Keeps the Secrets | Fortune

Valley engineers love to swap stories about their work, but Apple engineers have a reputation for keeping to themselves. Why does it need to try to compete with Microsoft? Employees had a bigger-than-life zpple that drove them to achieve excellence.

Steve Jobs was the only one permitted to have a network of contacts.

Inside Apple – Wikipedia

I think Apple will change. Just a moment while we sign you in to your Goodreads account. But I also think it would have been a more comprehensive and engaging book if such access had been granted. The author has quite clearly defined how Apple has become the Apple today and what differentiated them from other companies and what brought them to their fame and status today. First up the author is really not a good writer at all. Netflix ditches iTunes billing option for new subscribers. Far from being empowered, its people operate within a narrow band of responsibility.


What a novel idea. We will find out, but as secretive as Jobs was, he would go ahead and spill the beans when he felt like it.

Its people do lasihnsky typically multitask; they focus on one thing. Partners of all types, from suppliers to consultants to collaborators, find out soon enough that Apple’s playbook is the only one that matters.

Reality sets in at the security briefing, the one element that no Apple employee forgets. It’s really easy now to see why this book has low rating.

Inside Apple is a must-read for any self-professed Apple fan. From above, it appears that an oval football stadium could be plopped down inside Infinite Loop.

Employees associated primarily with the Macintosh, once the cocks of the roost, were considered second-rate in the Apple hierarchy by this time. Information is held very tightly at the top, jnside the only information that seeps down is the information that senior management wants to seep down, which includes, by the way, rapid and thorough feedback on product development that is underway.

‘Inside Apple’ Book by Adam Lashinsky Coming on January 25th

It is definitely an OK book for an outsider. There are other risks. Secrecy, taken to its extreme as Apple does, makes Apple an incredibly focused and disciplined company. Evergrande Group’s Sea Venice real estate project has attracted hordes of buyers in China’s leisure property market. The understanding is that if Apple comes up at the card table, the subject will be changed. Dec 14, Mahmoud Shehata rated it it was ok. It revolves around the concept of disclosure.


For example, a Valley engineer who plays poker regularly with a team of Apple employees said the understanding is that if Apple comes up at the card table, the subject will be changed.

Feb 05, Robert Frost rated it really liked it. But I think he will do these things over time. Is Apple so much of an outlier that it is almost dangerous for them to try to emulate it? Like a horse fitted with blinders, the Apple employee charges forward to the exclusion of all else.

Apple is a military-like command-and-control organization where people lower down in the organization manage up. They typically acquire small companies for the people or for the intellectual property, not for the revenues. I thought that these insights alone were worth reading the book.

Think extreme secrecy, internally and externally. Unlike the Jobs biography, this focused more on the company itself and how it operates and it rounded out more insiide sense of the place.

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