Flirting With The Uninterested: Innovating In A Sold, Not Bought Category by Maria Ferrante-Schepis () [Maria Ferrante-Schepis;G. Michael. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category. Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category. Maria Ferrante-Schepis and G. Michael Maddock. Advantage Media.

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FLIRTING WITH THE UNINTERESTED by Maria Ferrante-Schepis , G. Michael Maddock | Kirkus Reviews

Daniel Fell marked it as flirtinv Aug 03, Sam Shipley marked it as to-read May 08, Return to Book Page. Finally, Part 5 toys with some ways that cultural icons, such as Mark Zuckerberg, American Express and the Occupy Wall Street movement could take over the insurance industry. This book is not yet featured on Listopia.

Dorothy Bonett rated it really liked it Dec 13, You are not crazy. Brandon Carlson marked it as to-read Jan 17, Uinnterested helps you keep track of books you want to read. Want to Read Currently Reading Read. Search Now you can search stock related news and private companies such as Airbnb.

The question is, how can YOU lead the shift versus having someone outside the industry uninterestdd it, AND have the organizational support you need along the way.


Avolyn Fisher marked it as to-read Jan 17, Adam Robinson rated it really liked it Mar 08, Open Preview See a Problem? Marketwired April 11, This is the best book about innovation in the insurance industry I have found. Just a moment while we sign you in to your Goodreads account.

Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same r Does anyone else smell shift?

The authors make a compelling argument for the need for innovation and tell how to go about it, sprinkling the book with what-if scenarios designed to get the reader thinking. Be the first to discover new talent! The writing was unique, almost too busy with too much voice at times, but a good way to get the message across. Logically outlines why the insurance industry is ripe for massive innovation.

Flirting With The Uninterested: Innovating In A “Sold, Not Bought” Category

Lisa rated it it was amazing Jan 16, Kattaryna marked it as to-read Sep 11, Michael Maddock, points out the many flaws that so many know regarding the insurance and financial uninteresetd, yet very few are doing anything about. Jim added it Oct 05, Jun 13, Tim rated it really liked it. It’s a must read if you are in business, but especially when you are involved with the financial services industry,” writes Amazon reviewer Monika D’Agostino, who gave the book five out of five stars.


Mike Bechtel rated it it was amazing Oct 31, I’ve had the good fortune of sitting across the table with Maria and Mike – – and they are just as dynamic in person as they are in this book. Books by Maria Ferrante-Schepis.


If you’re a marketer in the insurance profession, it’s a must read for you then. Juan Vazquez is currently reading it Dec 12, One example she cites is the Affordable Care Act, or “Obamacare” — regardless of what you thought or how it is being implemented, when government steps in to “fix” a broken industry it is a sign that the consumer has been left out of the equation for way too long, she says.

Miroslav Krajnak added it Jun 20,

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